This year marked my 5th (yes, fifth!) year going to Sundance Film Festival in Park City, Utah. I am not in entertainment, I don't go for the movies, but I do go for the fun, and let me tell you is it FUN!
As a girl who grew up in Los Angeles, it is always fun for me to pack my fur coats and warm boots and head to a cooler climate where the inner fur-fashionista gets to shine. My favorite cold-weather accessories include these fur boots pictured here, which are Stuart Weitzman, a warm furry coat by Rachel Zoe and a fun beanie or hair accessory. The fun part about the snow for me is all the different ways you get to show your style. Back home, I have a limited amount of ways where I can show off my style in a unique way, but in the snow- the more fur the better! Layer, layer, later and show your style in as many ways as you can. The truth is though, I can only handle about 4 days before my toes start to freeze and I am reminded why I live in always-72-and-sunny Los Angeles. Click here to check out my feature on Women's Wear Daily's On The Street at Sundance Film Festival 2018.
While the fashion is my favorite reason to head to snowy cities across the country, the parties are a close second. I am constantly reminded why I love Sundance every year by the great pop-ups and activations held by some of best companies throughout the festival. This year I got to attend the JCrew x NYLON pop up, the Facebook x Oculus event and the ever-popular TAO pop up. The great thing about these events are the interesting people you get to meet, in the most unassuming places. In LA, these same interesting people would keep to themselves in the classic "I'm too cool for you" LA way of life. But at Sundance, it just feels different. People get to be themselves in a way I don't think they can in the city, and they interact with people as if everyone was as cool as they (think) they are.
It's the perfect place to have fun, meet some interesting people, spot some celebrities, attend some cool events and show the world how you can be you even in a winter wonderland. Link to my outfits below as well as more info on the pop-up events I got to attend this year.
Rock & Reilly's Daytime Lounge presented by J.Crew, Nylon and Roku
427 Main St., daily from 11 a.m.-4 p.m. through Monday
This always-hot destination features a wide range of activities. Nylon produces video, digital editorial and social content from its lounge; brand activations from J.Crew and Roku; J.Crew hosts a “Denim by You” customization bar gifting talent, influencers and guests with looks accessorized by illustrator Sam Teich; Roku gifts media streaming players; hot chocolate and toddies provided by Raaka Chocolate and Pendleton Whiskey in the “Hygge Lounge"; and hair, nails and makeup from beGlammed.
Facebook, Oculus, Instagram Happy Hour
Coal & Lumber, 201 Heber Ave., 5-8 p.m.
An invite-only cocktail event to toast the “independent storytellers, the creative community and the platforms which bring them together” while experiencing the latest in VR demos.
TAO Park City
The Yard, 1251 Kearns Blvd., nightly through Jan. 21
TAO Group returns for a tenth time with a three-day pop-up with DJ sets by Mel DeBarge, the Deux Twins, Vice and DJ Politik, along with a surprise performance Saturday night. Also back: Tequila Don Julio will be serving up Don Julio 1942 for a third year in a row. New partner: Tinder which will activate a heated outdoor lounge.
Learn More About The Hollywood Reporter's Guide To Sundance Film Festival 2018